ondemanda

PEOPLE. OPERATIONS. POSSIBILITY.

Good people.
Clear direction.
Better business.

Big plans. Growing pains. A next chapter.
I help you connect the dots—and make things work.

Let’s find your way forward Explore how I help

Fractional COO · People Operations · Leadership Coaching

Amanda Goodroe, executive operator and People Operations advisor
Hi, I’m Amanda.A people person with an operations mind.

EXPERIENCE BUILT
IN THE REAL WORLD

LIFTAGENCY
brainrider
PUBLICIS GROUPE
odopod

A LITTLE STRUCTURE. A LOT OF MOMENTUM.

The right support.
Right when you need it.

You don’t have to figure it all out alone. From a focused project to a seat at your leadership table, we’ll find the way of working that fits.

01 / LEAD

Fractional COO

A strategic partner.
A hands-on operator.

Turn the big picture into clear priorities, accountable teams, and practical plans that move your business forward.

  • Business & operating strategy
  • Cross-functional alignment
  • Growth, change & integration
Let’s move things forward
02 / BUILD

People Operations

Stronger foundations.
Teams that thrive.

Build the people practices, team structures, and ways of working that help your organization grow with intention.

  • People & talent strategy
  • Organizational design & planning
  • Performance & manager programs
Let’s build something better
03 / GROW

Leadership Coaching

Space to think.
Confidence to lead.

A thoughtful sounding board for the real challenges of leading people, making decisions, and navigating change.

  • Executive & manager coaching
  • Communication & feedback
  • Team dynamics & development
Let’s grow your leadership

YOUR PARTNER IN THE MESSY MIDDLE

People person.
Operations mind.
All in.

Amanda Goodroe FOUNDER, ONDEMANDA

I’m at my best when I’m helping people and organizations find a better way forward.

I’ve been a COO, built People functions from scratch, led global teams, and helped businesses navigate acquisitions and big transitions. My roots are in creative operations, so I’m comfortable with a little ambiguity—and I know great work needs room to breathe.

I bring the big-picture perspective and the willingness to roll up my sleeves. I ask questions, connect the right people, and help turn good ideas into a plan your team can actually use.

Good process should make great work easier.

More about my experience on LinkedIn
250staff across seven departments
as VP of Global Operations at Brainrider
3countries supported
through global operations at Brainrider
People + businessA career spent connecting the two.

HOW WE GET THERE

Less spinning wheels.
More moving forward.

Every business is different. The starting point is always the same: real conversations, shared priorities, and work we can put into practice.

  1. 01

    Listen & connect.

    We get curious about your people, your business, and what’s getting in the way.

  2. 02

    Find the focus.

    We turn the tangle into clear priorities and a practical plan for what comes next.

  3. 03

    Make it happen.

    I work alongside you to put the plan into action, build capability, and keep things moving.

LET’S CONNECT THE DOTS

What’s your
next chapter?

A growing team. A tricky transition. A leadership challenge.
Let’s talk about what you need—and where I can help.

Based in Berkeley, California.

Start with a conversation.

What’s on your mind?

You don’t need a perfect brief. Tell me what’s happening, and we can start there.

Connect with Amanda on LinkedIn

Visit my profile to connect or send a message.